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  • Milan’s New Independent Voices

    Away from the established runway calendar, Milan Fashion Week offers another perspective on contemporary design. The September 2026 edition of WHITE Milano brought together independent labels, international designers and emerging creative businesses whose work rarely receives the attention reserved for the city’s major houses. Their presence reveals a fashion landscape shaped by different cultural influences,…


  • Ferragamo cut close

    For Spring/Summer 2027, Maximilian Davis turns to the structured wardrobes of the 1940s, introducing unexpected materials and a distinctly contemporary sensuality. His work at Ferragamo reveals an interpretation of Italian elegance built on precise proportions, historical curiosity and an intimate understanding of the body. A grey double-breasted jacket dress, its shoulders broad and its waist…


  • Moschino, a new kind of Italian irony

    For their first Moschino collection, Simone Rizzo and Loris Messina brought hundreds of ordinary people onto a Milanese rooftop, sending them against the flow of the runway. Their Spring/Summer 2027 debut offered a different interpretation of the house’s irreverent heritage, one that found humour in everyday clothing, social conventions and the peculiar rituals of fashion…


  • Erdem: Fragments of memory

    Few designers have returned to memory as consistently as Erdem Moralıoğlu. For two decades, forgotten women, inherited textiles and literary heroines have shaped collections that feel as though they belong to another time without ever becoming historical recreations. His work has never been about preserving the past exactly as it was. Instead, memory becomes something…

  • January sets the tone

    Every fashion season begins long before most people realise it. January rarely arrives with the anticipation surrounding couture or the visibility of the September collections. Yet it is often the month that reveals where fashion is heading first. Before the headlines multiply and the calendar gathers pace, menswear introduces the ideas that will shape the…