Effective date: June 2026
This Cookie Policy explains how TRAIT. (“we”, “our”, or “us”) uses cookies and similar technologies when you visit trait.press (“the Website”).
By continuing to use the Website, you acknowledge the use of cookies as described in this policy, subject to your consent preferences.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website.
They help websites function properly, improve user experience, remember preferences, and provide analytics information.
Cookies may be stored temporarily during your browsing session or remain on your device for a longer period.
2. Why We Use Cookies
TRAIT. uses cookies for the following purposes:
- ensuring essential website functionality
- improving website performance and security
- remembering user preferences
- analyzing website traffic and audience engagement
Cookies help us better understand how visitors interact with TRAIT. and support ongoing improvements to the Website.
3. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the Website to function properly.
They may be used for:
- security
- session management
- consent preference storage
- technical performance
These cookies cannot be disabled through the Website, as they are required for core functionality.
Analytics Cookies
Analytics cookies help us understand how visitors use the Website.
They may collect information such as:
- pages visited
- time spent on pages
- navigation paths
- traffic sources
- device and browser type
TRAIT. uses Google Analytics (GA4) for audience measurement and performance analysis.
Analytics cookies are only activated according to your consent preferences where required by applicable law.
For more information, please consult Google’s Cookie Policy
Third-Party Cookies
Some third-party services embedded on the Website may place cookies on your device.
This may include embedded content or integrations such as:
- YouTube
- external media or social content
These third parties operate under their own privacy and cookie policies.
TRAIT. does not control cookies set directly by third-party services.
4. Managing Cookie Preferences
You can manage or withdraw your cookie consent at any time using the cookie consent banner or your browser settings.
Most browsers allow you to:
- block cookies
- delete stored cookies
- receive alerts before cookies are stored
Please note that disabling certain cookies may affect website functionality or user experience.
5. Changes to This Cookie Policy
This Cookie Policy may be updated periodically to reflect legal, technical, or operational changes.
The latest version will always be available on this page.
6. Contact
For questions regarding this Cookie Policy, please contact:
TRAIT.
editor@trait.press
Switzerland