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Images made to last
Campaigns still launch, September issues still arrive and magazine covers can still ignite a conversation. But fashion photography now enters a visual culture with fewer hierarchies, more images and almost no guarantee that the one intended to matter most will be the one we remember. Fashion has not lost its need for powerful images. If…
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Hunting past seasons
Runway seasons, creative directors, provenance and forgotten collections are becoming part of the way people shop. As access to fashion history expands, the archive is no longer reserved for museums, houses and specialists. A vintage designer label once told a shopper most of what they needed to know. Today, it may only be the beginning.…
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Fashion’s summer intermission
Between the final couture show and September’s crowded fashion calendar, the industry appears to slow down. But fashion’s summer pause has become less an absence of activity than a change in where that activity takes place. By mid-July, fashion begins to look unusually quiet. The sequence that started with resort collections and continued through Pitti…
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Sustainability, past the buzzword
Fashion talks about sustainability differently than it did five years ago. The promises have become quieter, the vocabulary more cautious and the easy solutions harder to defend. Behind that change in tone, however, the industry’s environmental reckoning is becoming more concrete. There was a period when sustainability seemed capable of becoming a fashion trend in…
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Who gets to be a fashion capital now?
Paris, Milan, London and New York still command the international calendar. But Florence, Copenhagen, Seoul, Tokyo and Rome suggest that fashion influence no longer depends on a single model of what a capital should be. For much of the modern fashion industry, the map has appeared remarkably stable. New York opens the international womenswear circuit,…
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Paris high jewellery, July 2026
From the human hand at Boucheron to Chaumet’s sensory botany and Messika’s exceptional blue diamond, the July 2026 high jewellery collections transformed memory, matter and movement into objects that may never exist twice. A gemstone can hold light for an instant, while a jewel can hold a gesture for generations. In Paris this July, those…
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Designers to know before September 2026
September has a habit of reorganising fashion’s attention. New collections arrive almost continuously, established houses dominate the schedule and a handful of emerging names suddenly seem to be everywhere at once. By October, some will feel considerably less unfamiliar than they did a month earlier. This year, several designers are entering that period with unusual…
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Menswear has a body problem
At the Spring/Summer 2027 menswear shows, the male body seemed to be pulled in opposite directions. Some of the season’s narrowest tailoring appeared on exceptionally lean frames, while elsewhere exposed skin and abbreviated silhouettes drew attention to bodies shaped by muscle. One ideal was elongated and almost weightless, the other visibly built. Between them, surprisingly…
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Lessons of Couture week 2026
For four days, from July 6 to 9, Paris once again became the center of haute couture. Yet this season was defined by more than the return of the industry’s most exclusive calendar. Across 30 presentations, the collections reflected a moment of transition, as historic houses entered new creative chapters while emerging voices broadened the…
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FENDI’s Roman statement
On July 9, FENDI did more than present its Fall/Winter 2026 to 2027 Haute Couture collection. The Roman house transformed Maria Grazia Chiuri’s first couture presentation into a broader cultural statement, marking the beginning of a new creative chapter while celebrating the legacy of Karl Lagerfeld, whose vision shaped FENDI for more than five decades.…
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Why Pitti Uomo 110 matters for the future of menswear
While fashion headlines tend to focus on runway collections, Pitti Uomo has built its reputation differently. Season after season, the Florentine trade fair offers a clearer picture of where menswear is heading, revealing the commercial, technical and cultural shifts that often reach the catwalk months later. Held at the Fortezza da Basso, the 110th edition…
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Collab currency
For much of fashion’s history, collaborations promised interruption. Two names that would not normally occupy the same space appeared together, briefly unsettling the boundaries between luxury and mass retail, fashion and art, sport and couture, or the established and the unexpected. Their impact came from rarity as much as creativity. The encounter felt improbable enough…
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Why Milan Design week matters to fashion in 2026
For much of its history, Milan Design Week occupied a space adjacent to fashion. Luxury houses participated, but the event remained largely associated with furniture, interiors and industrial design. In 2026, that distinction feels increasingly outdated. Across Milan, fashion brands approached Design Week with the same level of ambition they reserve for runway seasons, turning…
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The creative Director era
Luxury fashion has always been built around the identity of its houses. Today, however, much of the industry’s attention has shifted towards the people leading them. A creative director is no longer responsible solely for designing collections. Increasingly, they shape the public image of a brand, influence its commercial direction and become the face of…
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The atmosphere of fashion in early 2026
Fashion felt different in the first months of 2026, though not because one silhouette or colour suddenly took control of the season. The change was harder to isolate. It appeared in the weight of fabrics, the pace of presentations and the way designers used space, sound and material to build a mood around the clothes.…
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Streetwear trends defining 2026
Streetwear has always evolved through cycles, but 2026 feels less like the arrival of another trend than the beginning of a broader reset. The visual codes that defined the previous decade, oversized logos, limited edition drops and constant collaborations, no longer dominate the conversation in the same way. Instead, the focus has shifted towards individuality,…
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Luxury’s authenticity test
Luxury fashion has never been defined solely by the products it sells. It also depends on ideas that are far less tangible, including craftsmanship, artistic vision and the promise that every detail reflects human expertise. Throughout 2026, those values were increasingly tested as generative artificial intelligence became more visible in the industry’s creative process. What…
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Luxury fashion’s creative reset
Luxury fashion has spent the past two years changing faces. Dior, Chanel, Gucci, Balenciaga, Loewe, Bottega Veneta, Givenchy and several other major houses entered new creative eras within an unusually compressed period, turning what might once have been treated as individual appointments into something closer to an industry-wide reset. By 2026, however, the fascination with…
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January sets the tone
Every fashion season begins long before most people realise it. January rarely arrives with the anticipation surrounding couture or the visibility of the September collections. Yet it is often the month that reveals where fashion is heading first. Before the headlines multiply and the calendar gathers pace, menswear introduces the ideas that will shape the…