May.trait

May.trait

Collab currency

For much of fashion history, collaborations were exceptions. They appeared as unexpected encounters between two worlds, generating excitement precisely because they felt rare. Today, they have become something else entirely: a structural component of the industry itself. From luxury houses…

The creative Director era

For decades, luxury fashion was defined by houses. Today, it is increasingly defined by the individuals appointed to lead them. Creative directors have become more than designers. They are now expected to act as strategists, storytellers, cultural commentators, and public…

Streetwear trends defining 2026

Streetwear in 2026 has entered a new phase. The oversized logo-heavy era has largely faded, replaced by a more layered and psychologically expressive approach to dressing. Rather than chasing hype alone, contemporary streetwear now blends utility, intimacy, nostalgia, and digital…

Palais Galliera – Tisser, broder, sublimer

Craft, technique, mastery, these are words that that usually point to heritage, to preservation, to something already known. But at Palais Galliera, the exhibition Tisser, broder, sublimer : les savoir-faire de la mode gently shifts that expectation. The focus isn’t…

Fashion’s identity crisis

2026 revealed a fashion industry caught between technological acceleration and the growing demand for authenticity. While luxury houses continued presenting increasingly cinematic collections, several controversies exposed deeper anxieties surrounding creativity, artificial intelligence, and the future of craftsmanship. The most discussed…

Palais Galliera – 18th century fashion

Reading the past There is something deceptively familiar about the 18th century. Corsets, wide skirts, ornament, excess, these forms feel instantly recognisable, almost reduced to visual codes. They circulate through fashion imagery, cinema, and contemporary collections, often detached from their…

Luxury fashion’s creative reset

For several years, the luxury fashion industry has been undergoing a profound creative transformation. Historic fashion houses once built on heritage and permanence are now being forced to adapt to a culture driven by speed, digital visibility, and constant reinvention.…