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Milan’s New Independent Voices
Away from the established runway calendar, Milan Fashion Week offers another perspective on contemporary design. The September 2026 edition of WHITE Milano brought together independent labels, international designers and emerging creative businesses whose work rarely receives the attention reserved for the city’s major houses. Their presence reveals a fashion landscape shaped by different cultural influences,…
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Ferragamo cut close
For Spring/Summer 2027, Maximilian Davis turns to the structured wardrobes of the 1940s, introducing unexpected materials and a distinctly contemporary sensuality. His work at Ferragamo reveals an interpretation of Italian elegance built on precise proportions, historical curiosity and an intimate understanding of the body. A grey double-breasted jacket dress, its shoulders broad and its waist…
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Moschino, a new kind of Italian irony
For their first Moschino collection, Simone Rizzo and Loris Messina brought hundreds of ordinary people onto a Milanese rooftop, sending them against the flow of the runway. Their Spring/Summer 2027 debut offered a different interpretation of the house’s irreverent heritage, one that found humour in everyday clothing, social conventions and the peculiar rituals of fashion…
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Gucci Fall/Winter 2026: Between two chapters
Few collections in Milan carried as much expectation as Gucci, yet the anticipation surrounding the show was unlike that of a typical creative debut. Editors, buyers and industry observers were not waiting for a radical new vision or a defining statement. They had come to witness something far less common, a house suspended between two…
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Marni Fall/Winter 2026: Sharper eccentricity
Few houses approach fashion quite like Marni. Throughout its history, the Milan label has resisted the polished precision often associated with Italian luxury, favouring instinct over perfection and emotion over symmetry. Colour, texture and proportion have long carried as much weight as silhouette, giving each collection a sense of spontaneity that has become central to…
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Prada Fall/Winter 2026: Layering intelligence
Getting dressed has always fascinated Prada. Rather than treating clothing as a finished image, Miuccia Prada has spent decades observing the small decisions that shape the act itself, how garments are layered, adjusted and worn until they become part of everyday life. Fall/Winter 2026 returned to that idea, presenting a collection where layering was no…