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Milan’s New Independent Voices
Away from the established runway calendar, Milan Fashion Week offers another perspective on contemporary design. The September 2026 edition of WHITE Milano brought together independent labels, international designers and emerging creative businesses whose work rarely receives the attention reserved for the city’s major houses. Their presence reveals a fashion landscape shaped by different cultural influences,…
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Ferragamo cut close
For Spring/Summer 2027, Maximilian Davis turns to the structured wardrobes of the 1940s, introducing unexpected materials and a distinctly contemporary sensuality. His work at Ferragamo reveals an interpretation of Italian elegance built on precise proportions, historical curiosity and an intimate understanding of the body. A grey double-breasted jacket dress, its shoulders broad and its waist…
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Moschino, a new kind of Italian irony
For their first Moschino collection, Simone Rizzo and Loris Messina brought hundreds of ordinary people onto a Milanese rooftop, sending them against the flow of the runway. Their Spring/Summer 2027 debut offered a different interpretation of the house’s irreverent heritage, one that found humour in everyday clothing, social conventions and the peculiar rituals of fashion…
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Setchu and the architecture of adaptability
Among the more demonstrative collections of Milan Fashion Week Men’s, Setchu stood apart through restraint. Rather than relying on spectacle or recognisable branding, Satoshi Kuwata continued to build his label around the intelligence of construction, presenting clothes whose complexity revealed itself gradually rather than at first glance. That approach has defined Setchu since the brand’s…
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Ralph Lauren, American codes in Milan
Ralph Lauren’s Spring/Summer 2027 presentation in Milan was not an attempt to reinvent the brand. Instead, it showed how one of American fashion’s most established names continues to adapt its visual language while remaining unmistakably itself. Presented on June 19 at the brand’s Milan headquarters, the show brought together Purple Label and Polo Ralph Lauren…
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Collab currency
For much of fashion’s history, collaborations promised interruption. Two names that would not normally occupy the same space appeared together, briefly unsettling the boundaries between luxury and mass retail, fashion and art, sport and couture, or the established and the unexpected. Their impact came from rarity as much as creativity. The encounter felt improbable enough…