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Milan’s New Independent Voices
Away from the established runway calendar, Milan Fashion Week offers another perspective on contemporary design. The September 2026 edition of WHITE Milano brought together independent labels, international designers and emerging creative businesses whose work rarely receives the attention reserved for the city’s major houses. Their presence reveals a fashion landscape shaped by different cultural influences,…
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Ferragamo cut close
For Spring/Summer 2027, Maximilian Davis turns to the structured wardrobes of the 1940s, introducing unexpected materials and a distinctly contemporary sensuality. His work at Ferragamo reveals an interpretation of Italian elegance built on precise proportions, historical curiosity and an intimate understanding of the body. A grey double-breasted jacket dress, its shoulders broad and its waist…
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Moschino, a new kind of Italian irony
For their first Moschino collection, Simone Rizzo and Loris Messina brought hundreds of ordinary people onto a Milanese rooftop, sending them against the flow of the runway. Their Spring/Summer 2027 debut offered a different interpretation of the house’s irreverent heritage, one that found humour in everyday clothing, social conventions and the peculiar rituals of fashion…
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Why Milan Design week matters to fashion in 2026
For much of its history, Milan Design Week occupied a space adjacent to fashion. Luxury houses participated, but the event remained largely associated with furniture, interiors and industrial design. In 2026, that distinction feels increasingly outdated. Across Milan, fashion brands approached Design Week with the same level of ambition they reserve for runway seasons, turning…
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The creative Director era
Luxury fashion has always been built around the identity of its houses. Today, however, much of the industry’s attention has shifted towards the people leading them. A creative director is no longer responsible solely for designing collections. Increasingly, they shape the public image of a brand, influence its commercial direction and become the face of…