Effective date: June 2026
TRAIT. (“we”, “our”, or “us”) is committed to protecting your privacy and handling personal data transparently and responsibly.
This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data when visiting TRAIT. (“the Website”).
By using this Website, you agree to the practices described in this policy.
1. Information We Collect
We may collect the following types of information:
Information you provide voluntarily
This includes personal information you choose to provide when:
- subscribing to our newsletter
- contacting us via email or contact forms
Such information may include:
- name
- email address
- message content
Automatically collected information
When you visit the Website, certain technical information may be collected automatically, including:
- IP address
- browser type and version
- device type
- operating system
- pages visited
- referral source
- session duration
This information helps us understand how the Website is used and improve performance.
2. How We Use Your Data
We use collected information to:
- operate and maintain the Website
- respond to inquiries and messages
- send newsletters and editorial updates (if subscribed)
- improve user experience and Website performance
- ensure security and prevent abuse or fraudulent activity
- comply with legal obligations
We do not sell personal data to third parties.
3. Newsletter Communications
If you subscribe to the TRAIT. newsletter, your email address is stored securely for the purpose of sending editorial updates, announcements, and related communications.
You may unsubscribe at any time by:
- clicking the unsubscribe link included in newsletter emails
or - contacting us directly
Newsletter distribution may be managed through third-party services such as MailPoet or similar email platforms.
4. Cookies and Tracking Technologies
TRAIT. uses cookies and similar technologies to improve functionality, security, and analytics.
Cookies may be used to:
- remember user preferences
- enable essential Website functionality
- measure traffic and engagement
- improve performance
For more information, please refer to our Cookie Policy.
5. Analytics
TRAIT. uses Google Analytics (GA4) to better understand website traffic and user interaction.
Google Analytics may collect information such as:
- pages visited
- time spent on pages
- approximate geographic location
- device and browser information
- traffic sources
This information is processed in aggregated form and is used solely to improve the Website and its editorial performance.
Google may process this data according to its own privacy practices.
For more information, please consult Google’s Privacy Policy
6. Third-Party Services
We may use trusted third-party providers to operate parts of the Website, including:
- website hosting
- analytics tools
- newsletter delivery services
- embedded social media or multimedia content
These providers may process limited personal data when necessary to deliver their services.
Examples may include:
- WordPress
- Infomaniak
- MailPoet
- Google Analytics
- social media embeds such as Instagram or Pinterest
Third-party services operate under their own privacy policies.
7. External Links
The Website may contain links to external websites or third-party content.
TRAIT. is not responsible for the privacy practices, policies, or content of external websites.
Users are encouraged to review the privacy policies of third-party sites before providing personal information.
8. Data Retention
Personal data is retained only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.
Newsletter subscription data is retained until you unsubscribe or request deletion.
9. Data Security
Reasonable technical and organizational measures are implemented to protect personal data from unauthorized access, misuse, disclosure, or loss.
However, no internet transmission or storage system can be guaranteed to be completely secure.
10. Your Rights
Depending on applicable laws, including Swiss and European data protection regulations, you may have the right to:
- access your personal data
- request correction of inaccurate data
- request deletion of your data
- withdraw consent
- object to certain processing activities
- request information about how your data is used
Requests may be submitted using the contact information below.
11. Contact
For privacy-related questions, requests, or concerns, please contact:
TRAIT.
Email: editor@trait.press
Switzerland
12. Changes to This Policy
This Privacy Policy may be updated periodically to reflect legal, technical, or operational changes.
The latest version will always be available on this page.